Call tracking & marketing attribution

See the ad, keyword,
and campaign behind
every phone call.

Nexgen Call ties each inbound call — and the revenue it becomes — back to the exact source that drove it. Dynamic numbers, conversation intelligence, and ROI reporting in one platform.

No card required Numbers live in minutes Webhooks & CRM ready
attribution · live LIVE
Source
Google Ads
“metal roof repair”
Tracked #
+1 305‑555‑0142
Call
4m 12s · answered
Outcome
Won · $8,400
Built for teams that run on the phone Home services Legal Healthcare Auto Marketing agencies Lead generation
How it works

From ad click to attributed revenue — automatically.

Nexgen Call watches the whole journey and stitches it together, so every conversation lands in the right column of your report.

01

Insert dynamic numbers

Our tracking script swaps the phone number on your site per visitor, so each session gets a unique number from your pool.

02

Capture the call & visit

When the call comes in we record the visit context — source, GCLID, UTMs, keyword, and landing page — against that number.

03

Stitch & classify

The call is joined to the visit, transcribed, scored, and classified as a real customer, repeat, or spam — in seconds.

04

Report the ROI

Revenue rolls up by source, campaign, and keyword — and every qualified call goes to your CRM or webhook as it happens.

Call tracking & DNI

A tracked number for every source, pooled and dynamic.

Give each campaign, channel, or landing page its own number — or let a shared pool assign numbers per visitor for true keyword-level attribution.

  • Dynamic Number Insertion swaps numbers on-page per session, no code beyond one snippet.
  • Number pools that recycle automatically so a few numbers cover thousands of visits.
  • Local & toll-free numbers provisioned in minutes, mapped to any source.
number pool · sample workspace
Tracked numberSourceStatusHolds
+1 305-555-0142Google Adsheld1
+1 305-555-0187Google Adsheld1
+1 786-555-0110Facebookfree0
+1 800-555-0198Organicfree0
Pool utilization
62%
4 of 8 numbers held
Avg hold
28m
recycled automatically
revenue by source · last 30 days
Calls
1,284
+12% vs prior
Qualified
71%
912 leads
Revenue
example
sample data
SourceShare of revenueCallsRevenue
Google Ads
596$312k
Organic
341$103k
Facebook
201$48k
Direct
146$23k
Attribution & ROI

Prove which campaigns actually make the phone ring.

Every call carries its full marketing context — down to the paid keyword. Tie calls to closed revenue and finally answer “what’s my cost per lead, per channel?”

  • Keyword-, campaign-, and source-level attribution with GCLID & UTM capture.
  • Log call outcomes and job value to turn calls into revenue and ROAS.
  • Send every call to your CRM or any webhook — Google Ads offline conversions are next on the roadmap.
Conversation intelligence

Recording, transcription, and lead scoring on autopilot.

Every call is recorded, transcribed, and scored for intent — so you know which conversations were real opportunities without listening to a single one.

  • Automatic transcripts with an AI summary and intent & lead score.
  • Spam & repeat-caller detection keeps junk out of your reports.
  • Tag calls, mark qualified leads, and route the good ones to your team.
call #48213 · transcript
“Hi, I saw your ad — do you repair standing-seam metal roofs in Coral Gables?”
“We do. When did the leak start, and is it an insurance claim?”
“Last week’s storm. Yes, filing a claim — can someone come Thursday?”
qualifiedinsuranceappointment set
Lead score · intent: high 92 / 100
call flow · Roofing — Miami
Incoming call+1 305-555-0142
Business hours open?Mon–Sat 8–6
Whisper: “Google Ads — roofing”to agent
Round-robin to 3 repsfirst to answer
Missed → voicemail + instant SMS text-backafter 25s
Call flows & routing

Route every call the right way, every time.

Build IVR menus, whispers, business hours, and failover in a visual flow — so callers reach the right rep and no lead ever hits a dead end.

  • Ring-one, round-robin, or multi-number routing with agent whispers.
  • Business-hours & off-hours handling with voicemail fallback.
  • Automatic SMS text-back on missed calls so hot leads don’t go cold.
Outbound & two-way SMS

Follow up by call and text — with compliance built in.

Launch outbound dialer and broadcast campaigns, text customers two-way, and let Nexgen Call enforce opt-outs automatically at the tenant level.

  • Power dialer & SMS broadcast from your tracked numbers.
  • Two-way texting with a unified inbox per number.
  • STOP opt-outs honored automatically — scoped to your account, checked before every dial.
outbound campaign · Spring re-engage
Queued
842
compliant contacts
Connected
311
37% answer rate
Opted out
18
auto-suppressed
“Hi Dana — following up on your roof estimate. Want to lock in Thursday 10am?”
“Yes please 👍”
appointment setre-engaged
Built for agencies

Manage every client from one account.

Nexgen Call is multi-tenant to the core. Spin up a workspace per client with fully isolated numbers, reports, and data — invite their team, set roles, and report on all of them at a glance.

A
Client workspace A
Google Ads · isolated numbers
Active
B
Client workspace B
Mixed sources · isolated numbers
Active
C
Client workspace C
Organic + paid · isolated numbers
Active

Illustrative example — not actual customer data.

Built for
Roofing, HVAC, plumbing & electrical
Multi-tenant
Isolated numbers, reports & data per client
Every call
Tied to its source, keyword & campaign
14-day trial
No card required to start
Integrations

Plays nicely with your ad and CRM stack.

Send calls where your team already works — as conversions, leads, and events.

GGoogle Ads
TwTwilio (bring your own)
HLGoHighLevel
{ }Webhooks & API
Pricing

Simple plans that scale with your call volume.

Every plan includes tracking numbers, recording, transcription, and attribution. No per-seat games.

Starter
$49/mo

For a single business getting call tracking off the ground.

Start free trial
  • 5 tracking numbers
  • 500 tracked minutes
  • Recording & transcription
  • Source & keyword attribution
Most popular
Growth
$149/mo

For teams running paid ads that need full ROI reporting.

Start free trial
  • 25 numbers + DNI pools
  • 2,500 tracked minutes
  • Conversation intelligence & lead scoring
  • CRM & webhook call events
  • Outbound dialer & two-way SMS
Agency
$399/mo

Multi-client workspaces, roles, and white-glove onboarding.

Talk to sales
  • Unlimited client workspaces
  • 100 numbers + volume minutes
  • Team roles & per-tenant isolation
  • API, webhooks & priority support
FAQ

Questions, answered.

How does dynamic number insertion work?+
You add one lightweight script to your site. When a visitor arrives, Nexgen Call assigns them a number from your pool and swaps it into the page. When they call, we already know the ad, keyword, and campaign that brought them — so the call is attributed automatically.
Will it push calls into Google Ads as conversions?+
Not yet — Google Ads offline-conversion upload is next on the roadmap. Today every qualified call (with its outcome and value, if you log them) is delivered to GoHighLevel or to any webhook endpoint you configure, so your CRM and automations see calls as they happen.
Can an agency manage multiple clients?+
That’s what the Agency plan is built for. Each client gets an isolated workspace with its own numbers, reports, users, and data. You can switch between them, manage roles, and roll up performance across your whole book of business.
Are recordings and opt-outs compliant?+
You control recording per source, with masked storage and configurable disclosure. Inbound STOP messages opt a number out automatically — scoped to your account — and outbound campaigns re-check the suppression list before every dial.
How fast can I get numbers live?+
Minutes. Provision local or toll-free numbers, map them to a source, drop in the tracking script, and calls start attributing immediately — no long setup or engineering project.

Stop guessing which ads make the phone ring.

Start tracking every call — and the revenue behind it — in the next 15 minutes.